Here, there and everywhere
We believe in investing back into the communities we grew up in and supporting a range of rural organisations, events, and conferences.
You’ll find FMG here, there and everywhere, helping to support rural people and communities who roll up their sleeves to make things happen. Like at the Century Farms dinner in Lawrence, Little River Pumpkin Festival on the Banks Peninsula, and the Flemington Mud Run in the Central Hawkes Bay, or helping Growing Future Farmers to train school leavers who want to work on the land. It’s all about getting in behind rural New Zealand to keep moving ahead. Because at the end of the day, we’re here for the good of the country.
What do we support?
Whether it's big or small, you're likely to see FMG out and about at rural events across the country.
From sponsoring school pet and group days, community brunches, and dog trials, to supporting industry field days, rural sports events, and local initiatives, we’re proud to back the people and communities who make Aotearoa New Zealand’s rural heart beat.
Check out the many rural organisations and events we are involved with below.
FMG Young Farmer of the Year
FMG Young Farmer of the Year is the flagship event for New Zealand Young Farmers and is held in high esteem among the rural community. Every year up to 300 contestants battle it out for the top spot.
FMG and Melanoma New Zealand
FMG has partnered with Melanoma New Zealand to help promote education to rural New Zealand to stay safe outdoors and prevent melanoma.
Farmstrong
Farmstrong is an FMG initiative to promote wellbeing for all farmers and growers across New Zealand, to Live Well, Farm Well, because we know you're the most important asset on farm.
Ahuwhenua Trophy
Alpaca Association New Zealand Show
Agri-Women’s Development Trust
Angus New Zealand
Arable Awards of New Zealand
Beef + Lamb Awards
Century Farms
Deer Industry Conference
Equestrian Sport NZ
Fairlight Foundation
Farmer of the Year Hawke’s Bay
Golden Shears
Growing Future Farmers
Irrigation NZ
Massey Ag Awards
Meet the Need
Melanoma NZ
NZ Dairy Event
NZ Dairy Industry Awards
NZ Hereford
NZ Rural Leadership Trust
NZ Shearing Champs
NZ Sheep Dog Trials North and South Island
Young Grower of the Year - Final
Young Winemaker of the Year
South Island Dairy Event (SIDE)
SMASH
United Wheat Growers

What we look for
At FMG, we carefully consider sponsorship opportunities that align with our commitment to being here for the good of the country.
To be considered, sponsorships need to:
- reflect FMG’s brand values and vision
- raise awareness of FMG among our key audiences
- support rural or provincial communities
- showcase our services and contribute to business growth
- create meaningful engagement with clients, communities, and FMG employees
- offer appropriate visibility or exclusivity within the insurance sector
- demonstrate a commitment to responsible social, economic, and environmental practices - FMG is proud to be a certified B Corp, after all.
We are unable to sponsor:
- political or religious organisations or events
- activities where FMG employees or partners may have a conflict of interest
- initiatives that pose a reputational risk
- events that create environmental hazards
- activities that compromise animal welfare
- sponsorships for individuals
- organisations, teams or events oustside New Zealand.